Broadband Service Prices Are Falling

Broadband telephony provider, 8×8 recently announced a VideoPhone bundle and price reduction. I usually don’t post “sales” information but this is a good deal and shows the residual benefits of broadband: telecom cost savings.
This VideoPhone bundle gives “face to face” communication a much lower price point for smaller businesses and includes voice service – for one low monthly price. These kind of low prices are what makes the larger telecom providers nervous – they MUST lower prices and match service to be competitive with these smaller and newer providers.
8×8’s press release reads – 8×8, Inc. (NASDAQ:EGHT) , provider of Packet8 broadband voice over internet protocol (VoIP) and videophone communications services, announced it has reduced the price of the Packet8 Broadband Consumer VideoPhone from $250 (after rebate) to $99 and decreased the monthly service fee from $29.95 to $19.95, effective immediately.
Available direct to consumers at, the newly-priced Packet8 VideoPhone is being sold with a two year service plan which includes unlimited voice and video calls worldwide to another Packet8 Videophone as well as unlimited local and long distance voice-only calls to any phone number in the U.S. or Canada. The $19.95 per month, 24 month service plan carries an early termination fee of $299. Existing Packet8 VideoPhone subscribers will see a decrease in their monthly service of $10 beginning with their May 1 billing statement.
Motivated by over 12 months of consistently positive user reports and outstanding technology reviews, 8×8 decided on an aggressive price reduction strategy to accelerate the rate at which consumers are subscribing to the Packet8 VideoPhone service, the first and still the only broadband consumer videophone solution on the market today.
“We believe that by dramatically lowering the cost of entry, we will diminish the hurdle facing consumers who have shown strong interest in purchasing our broadband videophone but are precluded from doing so because of the price,” said 8×8 Chairman & CEO Bryan Martin. “Once we get our technology into the hands of more consumers, we feel confident its appeal will take hold and bring about the critical mass necessary to make videophone conversations an everyday experience.”
Since its introduction in June 2004, the Packet8 VideoPhone has been recognized in numerous business and industry publications including the Wall St. Journal, The New York Times, the San Jose Mercury News and Laptop Magazine. Some of the season’s most popular television shows — Alias, King of Queens, Will and Grace, Third Watch and Law and Order SVU — have incorporated the VideoPhone on their sets and in the plots of various episodes.
“8×8 has established itself as a leader in videophone technology and, as such, we feel compelled to reach out aggressively to consumers with the message that voice and video communication is here to stay,” continued Martin. “Though other companies have talked about marketing videophones, none have taken an active role in promoting the technology to this generation of broadband internet users.”
The $99 VideoPhone offer is good while supplies last. In addition to this one-time purchase price, new subscribers will be charged an initial $29.95 activation fee, a $19.95 per month service fee, applicable taxes and a monthly $1.50 regulatory recovery fee, a new fee being introduced on all Packet8 phone numbers effective May 1, 2005.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook