Cnet has put together an excellent video giving you an overview of things you need to know BEFORE you purchase a CRM solution.
Some of the tips included:
Without CRM vendors, determine first, what your problem is and what you want resolved;
Start small (test the waters first);
Should you go with an “all in one solution” or get a solution that is strong in one area and another solution that’s better in another area.
Cnet writes Customer relationship management promises to improve customer retention and increase revenue and overall business. But if you are just delving into the wide variety of solutions available, where should you begin? In this video, we talk to industry analysts Tim Bajarin of Creative Strategies and Ian Jacobs of Current Analysis for an overview of the CRM space, and advice on what to consider when searching for a solution.
Get the video here