Email Newsletters Get Advertising Results

It’s amazing how every industry has “fashion”. Clothing, music…and technology. Now the hip thing is blogs and RSS feeds but reminds us that email newsletters are still a great way for advertisers to reach an audience.
I’ve been producing “Small Business Technology Report” for years now and my audience is very loyal and active. says many ezines are local in nature but this is not totally true, at least for technology ezines. All the newsletters I read have no geographic focus.
If you are looking for a low cost way to advertise your business consider advertising in a good newsletter. writes Though many e-zines got their start as part-time endeavors by one or two enthusiasts, the sharp growth in online advertising in recent years has transformed some of the publications into successful businesses. DailyCandy, for instance, has grown from just a handful of staff to more than 15 full-time workers and dozens of free-lancers and contributors around the country. This year alone, the number of sponsored e-mails U.S. consumers will receive from e-zines and other newsletters is expected to grow by more than one third over last year to 67 million e-mails, according to Jupiter Research.
Industry analysts say they expect e-zine advertising to continue to grow as marketers look to niche online outlets to reach their audiences. This year, Jupiter estimates that total spending on sponsored e-mails will reach $807 million, a 42% increase over 2004.