I’ve just digested Laurie McCabe, VP SMB Insights and Business Solutions, AMI-Partners “Software-as-Services: Moving On Demand To In Demand With SMBs. If you sell software as a service (as a service) you need to read this report. (By the way AMI and I have no financial relationship). Laurie explains that the SaS model is growing and will continue to grow.
She explains that most SaS vendors are small and have no budget for marketing campaigns but are marketing their products by partnering with IT vendors, business process outsourcers, other SaS vendors and word of mouth referrals.
IT vendors, such as IBM, Microsoft and others will play a huge role in the distribution of SaS services.
As more SMBs use SaS they might be purchasing less hardware.
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