Turning Software Developers Into Hosted Application Providers

IBM is becoming more and more, the perfect partner. Over the years it has continued to aggressively support its hardware and software partners with a wide range of incentives, programs, solutions and support so they can sell more and more to their customers. Remember it’s all about the partner – they in many cases can MAKE or break a business that is not going primarily direct like Dell, Constant Contact or others are doing.
Now, IBM is helping its software partners turn their solutions into “software-as-a-service” (hosted application) solutions. IBM is providing ISVs with technical, sales and marketing resources to more easily plan, build and transition to a services delivery model, resulting in faster deployments of software as services (SaS) offerings and the opportunity to earn increased profits.
I’ll be writing about the benefits and detractors of using hosted applications in the next issue of New York Enterprise Report
According to IDC, the Software as a Service (SaaS) market reached revenues $4.2 billion in 2004. IDC expects that from 2004-2009, the SaaS market will grow at an annual compound rate of 21 per cent until it reaches $10.7 billion in 2009.. This growth can be attributed to customers’ increased desire for flexibility and the ability to access business functions remotely as a service with usage-based pricing. Software as a service can help customers achieve an On Demand business model and reach new levels of innovation while obtaining the increases in productivity that are necessary to improve their bottom line. To address this growing customer need, IBM’s is providing new tools and resources that will help even more ISV partners easily transition to a services delivery model.
To help customers take advantage of the SaS model, IBM also unveiled the “Software as Services Showcase,” an online directory which allows customers to search for ISV solutions that are available to them as a service. The Showcase includes ISV solutions that span a range of solution areas √?– compliance, human resources, CRM √?– in addition to specific industries, such as retail and insurance. More than 40 solutions from 20 ISVs are currently listed in the Showcase, which are designed to be implemented quickly and with minimal upfront expense so customers can achieve faster time to value. The ISV solutions are expected to reach tens of thousands of customers and millions of users.
For example, Axentis Enterprise offers an enterprise governance, risk and compliance management solution that helps businesses manage and automate regulation certifications such as HIPAA and Sarbanes-Oxley. The Axentis solution is featured in the Compliance Solution Area of the Showcase. Concur Technologies’ Web-based expense reporting solution automates a company’s entire expense reimbursement process and is available to customers within the Human Resources Solution Area.
√?“IBM√?’s support for helping solution providers adopt the SaS model is a significant endorsement for the future of delivering hosted services, which is a key element of helping customers become an On Demand business,√?” said Ted Frank, President, Axentis Enterprise. √?“Today, more than 600,000 customers trust our hosted software solution for their governance, risk and compliance (GRC) management needs. IBM√?’s research, marketing and sales support is the ideal vehicle to deliver our comprehensive service-based GRC software solution.√?”
The Software as Services Showcase can be accessed at: www.ibm.com/software/showcase/sas.AMI recently released

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook