Event Wrap Up: Marketing to Small Businesses for Tech Consultants and VARs

Last Tuesday’s (7 June) Marketing to Small Businesses for Tech Consultants and VARs went very well. Over 50 NYC area consultants gathered at the conference room of AXA Advisors (our host and one of the event sponsors) to learn how to increase sales and better understand the SMB market.
Click here and scroll down for event photos.
A huge thanks to our sponsors: Sell More Technology Now, CompuLinx, Tech ToolBag, Manhattan Chamber of Commerce, Queens Chamber of Commerce, Brooklyn Chamber of Commerce, Staten Island Chamber of Commerce and the Bronx Chamber of Commerce
Jennifer Shaheen, Technology Therapy Group and Andrew Lawrence, Nodesphere were together on a panel discussion, moderated by Ramon Ray (Editor, Smallbiztechnology.com).
They shared tips that have made their business a success, mistakes they’ve made and lessons they learned. They helped the gathered VARs better understand what it takes to GROW your business and work with clients.
Sometimes clients don’t know what they want – you must guide them into right solution. Stop trying to stuff “technology” down the client’s throat but focus on THEIR pain point and the solution they need.
This event was filled with a lot of auidence participation – questions and comment.
After the panel, Adrian Miller, Adrian Miller Sales Training brought the house down and told the resellers that the WERE NOT VENDORS. A vendor is someone who gets priced out of business. Instead they must be trusted solution providers. Adrian’s 30 minutes were filled with rich examples and her years of insight on being a successful sales trainer.
Following Adrian’s discussion, Rob Levin, Publisher/Editor of New York Enterprise Report gave us all a reality check and took us into the mind of what a small business person really wants and how the gathered consultants could deliver on their needs. Rob’s years of experience in running a business and now doing sales for his own small business gives him invaluable insight into the SMB market.