Deborah Mayo-Smith, the DIVA of email newsletters and email marketing pens “Superb Tips and Tricks for Managing Your Customer Information“. She covers using Microsoft Excel, Outlook and Access and helps you get a better understanding and appreciation for data.
Debbie’s book will help you:
# Plan and develop your customer marketing database requirements.
# Make better use of everyday database and email software.
# Get the information YOU want our of your database.
# develop profitable marketing, business development and customer service campaigns.
At 149 pages, I recommend you pay $20 for the PDF version if you who have no or little clue about profitably managing your data.