Cnet reports that MSFT’s Small Business Accounting Program will be $200 about $100 less than the full retail price of Intuit’s Quick Books Pro.
Cnet writes In a research note published Wednesday, Merrill Lynch Analyst Gregory Smith said that Microsoft’s SBA product appears “rich from a feature and functionality standpoint,” but he pointed out that QuickBooks also has close integration with Office.
“Intuit will be able to largely defend its QuickBooks market share against this new product,” Smith wrote.
On 7 Sep Microsoft will launch Small Business Accounting and Intuit will follow with its Quickbooks 2006 line.
Read Cnet’s full article for Intuit’s reply. Hint – Intuit’s not worried.(end of post)
Forbes Magazine writes “Based on the size of Microsoft’s indirect channel, we believe this offering will be successful in a segment of the market where the rest of the software industry has historically failed,” Prudential said.
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