Microsoft Small Business Accounting – Sep Release

Beta News writes that Microsoft will release its Small Business Accounting program, DIRECTLY competing with Intuit Quickbooks on 7 Sep 2005.
There’s two things Intuit has going for it. A very good product. VERY large & loyal base of customers.
There’s three things Microsoft has going for it. A huge marketing machine and plenty of money. An army of consultants/resellers, not including retail sales placement. FULL integration with Microsoft Office.
I don’t foresee many Intuit customers switching to Microsoft but the battle will be for new customers and those using other software that they are not really happy with.
Let’s also remember that Sage’s Peachtree has a large and loyal base of customers as well as other companies.