ShopSite Boosts SMB Sales With New e-Commerce Features


Selling online is fun, but the real fun starts when you can add new features to your web site that increase sales. Amazon.com and other vendors have succeeded not because they’ve spent millions getting the word out about their companies (that’s helped of course) but more so because of the user experience.
ShopSite, Inc., a provider of e-commerce shopping cart and catalog software for small to medium-sized businesses, announced yesterday the release of its new ShopSite Version 8.0. ShopSite(TM) an e-commerce software option for web hosting providers, for new or existing Internet merchants and for Web designers.
“8.0 Pro adds features such as Rewards and Tell A Friend, which merchants can use to increase customer retention and to obtain new customers,” said CEO David Hills.
“We have been an early user of the new Rewards Club feature at our freedusa.com store and have found that our online sales have increased, while our customers have saved money — a win-win for all,” stated Julienne Viola, U.S. General Manager for Freed of London.
Support for the new PayPal Website Payments Pro has been added to ShopSite Starter, Manager and Pro. Besides allowing a faster and more secure checkout for shoppers using PayPal, it also provides an easy way for merchants to directly accept credit cards in their shopping cart.
ShopSite has also integrated with the PSiGate payment gateway. This gateway supports both Canadian and U.S. merchants.
ShopSite’s XML Order Download API, which previously was only available in ShopSite Pro, has now been added to ShopSite Manager. This enables third- party add-ons, such as Order Manager from Stone Edge, Mail Order Manager (M.O.M.) from Dydacomp, as well as ShopSite’s Order Transfer module for QuickBooks(R), to now be available to thousands of ShopSite Manager merchants.
Continuing to improve existing features, ShopSite 8.0 Pro has also added the following:
* Merchants can now create gift certificates from within ShopSite.
* Orders can be searched via criteria such as PayPal Pending status,
shopper phone number, containing coupons, etc.
* Verified by Visa(R) and MasterCard(R) SecureCode, as well as Fraud
Protection Services, are now supported for the VeriSign payment
gateway.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook