Book Review: Search – How Google Succeeded

Google is so much more than “just another search engine” it is THE search engine in many respects. Built from zero to a major media and online player competing head to head with Yahoo, Microsoft, AOL and others.
How Google got where it is today is outlined in John Battelle’s book, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”
Business Week reviewed it and writes The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle provides a compelling glimpse of the search industry’s early years, covering the terrain and characters that contributed to Google’s almost happenstance rise. But Battelle, who co-founded Wired and launched the now-defunct Industry Standard, sheds little new light on the modern-day Internet juggernaut in the months stretching from its tumultuous initial public offering to the present.
Written with the same cool-oozing verve that was a hallmark of his two magazines, Battelle marvels at the vast potential of Internet search. Sick of all the hoopla surrounding Google and its competitors? Just get used to it. For the first time in human history, we not only have uncounted terabits of information at our fingertips, but a large sampling of our wants, needs, fears, and desires are also being funneled in the form of search queries into the same place: the computer records of Google and its rivals. Battelle is awestruck by this aggregate digital artifact, which he dubs “the Database of Intentions.” As Internet companies better understand our intentions and as search pervades everything from our PCs to TVs to cell phones, the power of the technology becomes intriguing — and a little scary. Get the full Business Week review here and Check out the book here. [end post]