Microsoft’s Push for Mid-Size Businesses

Steve Ballmer, Microsoft chief executive officer, and Orlando Ayala, senior vice president, Small and Midmarket Solutions & Partner Group, COO, Microsoft Business SolutionsEarlier this week, Microsoft announced a series of new programs which renews its focus on the mid-size business market. This market, stuck between small business and enterprise businesses is going to get a lot of renewed attention from Microsoft in the coming day.
Here’s excerpts from Microsoft’s press release:
Microsoft announced it will deliver on this vision — titled “Together, we build business” — by focusing development efforts on a role-based software design that integrates business applications, server infrastructure and productivity solutions to meet the unique requirements of midsize business. Key to this strategy are Microsoft Dynamics(TM), the company’s new line of business applications; “Centro,” the code name for a new infrastructure solution targeting this segment; and the continuing evolution of Office as a platform for business. Microsoft is also announcing a series of programs and tools to make it easier for midsize businesses to manage their relationship with Microsoft.
Microsoft’s strategy and road map to deliver software that is uniquely suited to midsize businesses are centered on the following:
— Microsoft Dynamics. Microsoft is announcing a new brand name,
Microsoft Dynamics(TM), for its integrated line of
business solutions built on technology from the research and
development project formerly known as “Project Green.” Based on
extensive customer research, Microsoft Dynamics includes a technology
foundation of 50 core roles based on specific job functions within a
midsize business. This role-based business software is closely
integrated with Microsoft Office, Microsoft(R) Office SharePoint(R)
Portal Server, Microsoft SQL Server(TM) Reporting Services and the
overall Microsoft platform to deliver a unique level of affordability
and adaptability based around the typical jobs that people in midsize
businesses perform.
New major releases of existing Microsoft Business Solutions products
will transition to the Microsoft Dynamics name over the course of the
next year. Microsoft will release versions of Microsoft Dynamics GP
(formerly Great Plains) and Microsoft Dynamics CRM (formerly Microsoft
CRM) later this year, and versions of Microsoft Dynamics AX (formerly
Axapta), Microsoft Dynamics NAV (formerly Navision) and Microsoft
Dynamics SL (formerly Solomon) in 2006.
— Microsoft Windows Server “Centro.” Microsoft is announcing today that
it is developing a new server infrastructure solution to address the
needs of a specific midsize business role: the overworked IT
generalist. “Centro” is the code name for a new infrastructure solution
planned for the midsize segment that will bring together Windows
Server(TM) “Longhorn,” next-generation Microsoft Exchange and security
technologies, and a new, integrated management experience. This new
solution aims to help midsize businesses save time and money and allow
IT professionals to do more with less. “Centro” is scheduled to be
available soon after the release of the next version of Windows Server,
code-named “Longhorn.”
Microsoft is announcing an additional offering, the Windows Server
System(TM) Assessment and Deployment Solution for Midsize Businesses,
which includes tools and prescriptive guidance for each phase of the
customer’s project life cycle (evaluation, planning, building,
deploying and operating). This offering’s goal is to significantly
reduce the cost and risk associated with assessment, migration and
deployment of Windows Server System infrastructure projects in midsize
businesses.
— Microsoft Office System. Microsoft Office has evolved from a suite of
personal productivity products to a more comprehensive and integrated
system of programs, servers and services that provide the foundation
for Microsoft’s role-based software approach. Microsoft Office is
becoming a fundamental part of the company’s business applications
strategy, as Office continues to evolve as a platform to include
additional capabilities for Extensible Markup Language (XML)
integration, workflow services, and portal and line-of-business
integration.
More information on Microsoft’s Business Summit can be found here.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook