I’m a fan of both Constant Contact and File Maker Pro.
Small Business Computing writes Whether your business is on-line or off, you’ve probably done some e-mail marketing, be it a newsletter or e-mail blasts letting prospective, or existing, customers know about a new product, service or event. But e-mail marketing can be expensive and time consuming, and most small businesses don’t have the budget or staff to dedicate to a professional-looking campaign.
Now, however, companies don’t need to spend a lot to get a lot, if they have the latest version of FileMaker or can spare $15 a month to subscribe to Constant Contact, a leading Web-based e-mail marketing service.
Designed specifically for small businesses, both FileMaker and Constant Contact provide easy-to-use templates and tools that allow you to compose, send and track e-mail campaigns that get top results without hurting your bottom line.
Read the SBC full article here [end post]
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