The first iteration of the Web is for people who think the web is just about doing some searches and having a static web browser. But the smart companies that “get it” and are Web 2.0 companies realize that the power of the internet is for rich content, enabling every user to be an author, making sure content is reachable by anyone, anywhere, anytime and more.
Information Week writes Companies that survived and prospered after the dotcom bust, including Yahoo, Google, Amazon.com and EBay, weren’t just smarter than the companies that went bust. Their business model was fundamentally different. In the Web 1.0, the user was consuming content created by someone else. In Web 2.0, the content is created by the user. 1.0 is an “architecture of consumption,” and read-only,” the Web 2.0 is “architecture of participation,” O’Reilly said. On the old Web, the user is the audience, in the new Web, the user is participant.
“In Web 1.0, everybody was trying to build ‘walled gardens,’ find ways to keep sites ‘sticky,’ keep people in,” O’Reilly said. The Web 2.0 is about pushing content–and users–out to find, explore and organize interesting and useful things elsewhere on the Web. For example, the Flickr photo-sharing sites provides a platform to allow users to publish photos to other sites.
If you are going to leverage the Internet in greater and great ways to GROW your business you MUST be a Web 2.0 company. PERIOD.
Read the full Information Week article here. The focus of the IW article is about retailing and those selling content – which may apply to you. But the SPIRIT of the IW article also applies to those who have traditional customers in traditional service (or even retail or manufacturing) businesses.
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