Building a Better Database

Joann’s Brooklyn-based bakery (not a real business) was growing at a good pace. The business she had started with her uncle in a small, one-room shop over a Chinese restaurant had grown into a storefront location on the ground floor of a busy intersection. As more customers ordered more cakes, donuts, cookies and pastries, Joann found that her small desk was getting piled up with slips of paper with customer addresses, delivery and vendor information, reminders of customer birthdays and a binder with critical information on her part-time delivery crew. As a result, orders started to get misplaced or incorrectly filled. Sound familiar?
Read the rest of the article in New York Enterprise Report[end post]


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook