Business Week: Using the Web to Grow Your Business

Business Week writes Some 58% of companies with fewer than 100 employees have a Web site, according to IDC, the Framingham (Mass.) researcher. But that’s not where the action is. Instead, entrepreneurs are discovering how much is to be gained by creatively using, and investing in, Web technology.
Lisa Kirschner started winning international clients for her Schaumburg (Ill.) graphic design firm, Flair Creative Services, after she began using Web conferencing. Anthony Sandberg saw revenues at his OCSC Sailing School in Berkeley, Calif., jump after he posted streaming video and an interactive nautical lesson on the school’s Web site. Arthur Phaneuf, owner of the New Hampshire Cremation Society in Manchester, found that selling cremations online is not so crazy after all.
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