Changes in the Software Industry

ZD Net has a good overview of the shift in software – from PC/server based to service based. This shift WILL affect your business and give you more and better choices. But you have to be aware of what is going on, in order to make wise decisions for your business.
The software industry, already reeling from consolidation, is grappling with a new problem: finding the right sales model.
The old, traditional model of selling software, either through up-front fees or long-term licenses, is increasingly under strain as both consumers and big businesses demand change.
The latest sign of turmoil: an admission by Microsoft’s top executives that ad-supported Web-based services pose a risk to the company’s traditional business. Other internal memos show that Microsoft is worried by the growing reluctance of consumers to spend money on software.
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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook