Business Weeks gives a good overview of how one small business owner started blogging and writes Before starting a blog, business owners should set out guidelines to keep the blogs free of trade secrets, inside information, or libel. You should also monitor comments posted by others on the blog to make sure it stays free of spam, libel, and even porn.
Blogs are so new that liability in many of these areas has yet to be tested, but consultants urge caution. “Employees and executives who aren’t attorneys just don’t realize how they’re putting themselves at risk,” says Joshua Estrin, president of Concepts in Success, a consultancy in Plantation, Fla. Before beginning, it’s not a bad idea to get an expert to lay out the risks particular to your business.
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