Trend Micro: Worry Free Security. But Is It Just Hype?

Security vendor Trend Micro has started advertising it’s “Worry Free Security” initiative – geared to small businesses with little or no IT support. This initiative would be remarkable but from what I read in the press release (and I expect to get more information later on) there’s not much here to make this initiative to special.
The first phase of this initiative, which over time will feature additional services and solutions designed for small and medium businesses, includes the latest versions of Trend Micro’s antivirus and antivirus/anti-spam solutions with added personal firewall protection: Client Server Security and Client Server Messaging Security for SMB.
This solution appears not much different than what one can find (or put together) from Symantec, McAfee or Computer Associates – from what I can tell.
Trend Micro’s “Worry-Free Security” initiative offloads the time and expertise required for protecting against viruses, worms, spyware, spam, trojans, and the loss of confidential information. The initiative features three strategic components: automatic threat protection, all-in-one, integrated defense against a variety of threats, and zero administration. All three deliver an automated security shield that protects businesses while minimizing the need for round-the-clock IT support. Its automatic threat protection system provides a significant, innovative solution for delivering this promise.
Trend Micro(TM) Client Server Security for SMB 3.0 combines existing threat prevention technology with a new automated approach to provide seamless monitoring, response, and defense against numerous security threats — from viruses to hackers. Client Server Messaging Security for SMB 3.0 adds protection against spam, phishing, and inappropriate email content. Acting as a virtual 24×7 security staff, these solutions assess, prevent, protect, and clean up attacks before they become costly problems. In doing so, they help eliminate numerous security and business concerns that smaller organizations typically face.
“For small businesses, the burden of managing unpredictable threats can be immense,” said Steve Quane, general manager of Trend Micro Small and Medium Business operations. “Often companies do not have a full IT support team, and even if they do, they may not have dedicated security experts. These organizations want a single solution — with one single install and one product to manage — that can help them secure their business automatically.”
Trend Micro Client Server Security for SMB 3.0 is available in November in North America with an SRP of $23.63/seat for 101 seats, and Client Server Messaging Security for SMB 3.0 is available in November with an SRP of $45.15/seat for 101 seats.