Load Balancing: When Your Web Site MUST BE Up and Optimized

Kemp Technologies is out to do what Google has done for advertising – level the playing field by making load balancing technology affordable to small businesses. Load balancing ensures that when the load on a server is too much, the server can automatically switch to another server to more evenly distribute the load. This is specially useful in web servers when traffic pattners could spike.
Why do you care?

If you are selling online or utilizing a web server in any way (Intranet, online training, etc) and you get a surge in traffic, your customers (employees, clients, etc) will NOT want to wait until you reconfigure your web server to buy or do what they are doing. They are only a click away from buying from some other online retailer or getting very upset.
Kevin Mahon, founder of KEMP Technologies believes that load balancing technology from F5, Radware and Foundry is way to expensive for smaller businesses. With their technology costing $10,000 and up, it’s not surprising that smaller
businesses choose to forgo load balancing or leave it as something to do later on.
Kemp Technologies’ solutions ragen from $2,500 and up – load balancing becomes very affordable and doesn’t cost more than a copy machine.
I asked Kevin, if the other vendors are charging so much more than Kemp Technologies’ systems, what is Kemp leaving out? He explained that Kemp is not out to offer every single feature to its customers but the features they need. Kemp’s load balancing competition caters to the needs of larger businesses and crams their solutions with just about every feature possible. Kemp Technologies, on the other hand, has scaled its solutions to only include the main features that its smaller customers really need to effectively optimize their web servers.
A load balancer tests servers and applications and reduces any “404” errors your web users might see or servers being hung. Making your server more efficient is another benefit of a load balancer which can perform SSL encryption. With SSL encryption on the load balancer (not all load balancers have SSL encryption) instead of the server you save on the security certificates you need and your reduce the load on the CPU of your server, which can be increased from 35% – 50% if it must do SSL encryption.
The other benefit of a load balancer is that customers coming back to your web site can more come back to the same web server, this is called persistence. They won’t have to retype information if they were in the middle of filing out a form. This seemingly small feature will make the time your customers spend on your site much easier and pleasurable.
Selling ONLY via channel partners, Kemp’s newest product, the Load Master LM-1500 combines, the latest advancements in content switching technology with high-performance, small footprint fanless hardware design, the LoadMaster LM-1500 provides the key functions for Internet traffic management (ITM), yet priced at $2,490 including support for the first year. This appliance is designed for applications where two to six servers are deployed behind a T1 line or a broadband connection, either in a small or medium business, a corporate enterprise intranet, or as a component of a larger enterprise or service provider network.
With three 10/100 Ethernet ports and throughput of up to 100 Mbps, the LM-1500 enables up to 20,000 concurrent Layer 7 sessions and 500,000 concurrent Layer 4 sessions. The LM-1500¬?s SSL offload will provide up to 60 secure transactions per second (TPS), serving the basic ITM needs of a small or medium transaction based business.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook