Companies with large search engine budgets can pay to have their listings appear in the top 10 search results of keywords for common names such as cars, computers and etc. However UK based Bytestart reports that Google is going to change that.
Bytestart writes that Google is replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for “computers” might well include three ‘intruder’ results from a search such as “computers boston”.
As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it’s out with the big and in with the small!
Maybe you can’t afford the keyword “computer” but can afford the word “computer repair western ohio”. Google would put a few of the less popular search terms in search results 6,7,8 giving lower costing key words a chance to be in the top 10 results!
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