Lexmark’s New Line of Printers

Lexmark recently launched a new line of printers taking away another excuse for not having affordable, fast printing. Black or white. The Lexmark C500n color laser printer has speeds of up to 31 pages per minute (ppm) in monochrome and 8 ppm in color and an estimated street price of $399.
Lexmark X340 monochrome laser all-in-one (AIO) printer was also introduced and is ideal for small businesses or small workgroups.
Lexmark writs that the Lexmark X340 series gives customers the convenience of printing, copying, faxing and scanning through one networked device that can be easily shared by multiple users. Its small footprint makes the device ideal for customers who want fast, multifunction performance where space is at a premium.
The Lexmark X340 series offers print speeds up to 27 pages per minute and includes two models. The Lexmark X340n is supported by a 2,500-page toner cartridge and is available for an estimated street price of $349. For users that anticipate higher print volumes, the Lexmark X342n can also accommodate a high-yield 6,000-page toner cartridge for a lower cost of printing and is available for an estimated street price of $399.

Var Business interviewed Paul Rooke, executive vice president of Lexmark International and president of Lexmark’s Printing Solutions and Services Division
Var Business asked – is SMB the growth market for you at this point?
Rooke answered: In the enterprise market, we’re certainly continuing to drive growth there, and that’s both capturing some new enterprise customers and going deeper within our existing customers. You know, we’ve grown in our business from being a product company to a solution to now even extending to a services. So as you bring a broader services capability, customers want to manage total fleets as opposed to just a printer on a small network here. That provides a wonderful opportunity for Lexmark now to go deeper into a lot of these accounts and manage the total fleet, for example. So enterprise is going deeper and wider, and then SMB, certainly we’re underdeveloped, if you will.
Email this article to someone


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook