Really Simple Syndication (RSS) dodges spam filters and sends out updates from your website with little effort on your part. Here’s what you need to know.Perhaps you’ve heard of RSSóReally Simple Syndicationóor maybe you’ve noticed the small orange rectangle that’s popping up on all kinds of websites. One version has white radio waves, others have the letters RSS or XML in the orange rectangle. But they all mean the same thing: the site offers Really Simple Syndication (RSS), a method of distributing content published on a web site.
There are two sides to the RSS equation those who produce the content and those who view the content. If you’re on the receiving side of RSS feeds, you’ve downloaded an RSS reader or you use a web portal that has RSS capability (see below) and then requested RSS feeds from favourite websites. When the site is updated, summary information appears in the RSS reader box, and you can click on it to go to the site where the full update appears. For the purposes of this article we’ll focus on how you can produce and strategically use RSS feeds for your business.
Making Use of RSS
How could a business make use of RSS? Pretend that you are a busy accountant and want to keep your customers informed, throughout the year, of cost effective ways they can reduce their tax bills. By publishing an RSS feed, your customers can receive tax and accounting information specific to them whenever you have the new information available with a minimum of effort from you. Businesses with 2,000 customers are going to need different advice than those serving 50 customers. Publishing an RSS feed will let you easily and quickly provide distinct information to each customer segment.
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