Google continues to innovate, or in this case, do something that’s already done, but in the vein of simplicity, simplicity and simplicity. Google Checkout enables buyers to be within Google’s expanding ecosystem (maps, email, search, etc) and buy from merchants without having to login and and again.
Also, online there’s always the problem of fraud. When shopping from well known brands your comfort level is a bit higher, but there’s still opportunities for fraud. When shopping from a smaller retailer – do you really trust this unknown brand?
Google Check outs selling points, on it’s web site are:
Stop creating multiple accounts and passwords. – With Google Checkout you can quickly and easily buy from stores across the web and track all your orders and shipping in one place.
Shop with confidence. – Our fraud protection policy covers you against unauthorized purchases made through Google Checkout, and we don’t share your purchase history or full credit card number with sellers.
Control commercial spam. – You can keep your email address confidential, and easily turn off unwanted emails from stores where you use Google Checkout.
These are some benefits to buyers.
For online retailers, benefits are that you can increase the ecommerce transactions for your wares, especially those sold via Google. When someone searches for a product that you are advertising through Google AdWords they can easily buy with no need to input their credit card number.
You know how it is to walk through the supermarket check-out line and your eyes scan all the little odds and ends and fill your cart up with them from time to time? These are impulse buys that you purchase while you are waiting. I think Google’s Checkout is a bit like this.
Many in the press are touting that Google’s Checkout is competing with PayPal. In some ways it is, but FOR THE TIME BEING, Checkout compliments PayPal and is more a service for Google advertisers to make buying easier. This is more a competition with ecommerce shopping cart vendors than PayPal.