SAP to Introduce New E-Commerce and Web-Based CRM Capabilities to Business Management Solution for SMEs

NetSuite, SAP and Microsoft are going head to head in serving the needs of small to medium sized businesses. SAP launched the latest salvo today.
SAP AG announced that it will introduce new e-commerce and Web-based capabilities to SAP Business One. The new capabilities enable companies to set up online stores and to deploy customer relationship management (CRM) software via the Internet, extending the reach and accessibility of SAP Business One to a new set of users. This move DIRECTLY challenges NetSuite.
Addressing increasing demand among SMEs to make e-commerce and CRM core parts of their businesses, the new features will further the SAP solution’s unique ability to provide a unified view of business-critical information across sales, financials, manufacturing, reporting and customer-facing activities in a single, easy-to-use software solution.
SAP is incorporating the new e-commerce and CRM capabilities through the recently completed acquisition of Praxis Software Solutions, a privately held software company and long-term SAP Business One partner based in Minneapolis, Minnesota.
“Integrated front office and back office are the core pieces that are required to run an SME efficiently,” said Sanjeev Aggarwal, senior analyst, Yankee Group. “Integrated e-commerce plays a key role in increasing the productivity and overall efficiency of the workforce for SMEs.”
“The new e-commerce and CRM capabilities will enable SAP Business One to outdistance other offerings by providing even greater visibility and integration across the entire business,” said Gadi Shamia, senior vice president, Solution Management, Small Business Solutions, SAP. “We are committed to providing our customers with applications they value most by enabling them to increase revenue with an integrated set of tools to boost both traditional and e-commerce sales.”
More detailed information on SAP Business One can be found here.