Podcasting allows individuals and businesses to create and distribute original audio programs via the Internet. Often formatted like a radio show, a podcast is a multimedia file downloaded by its audience. More than 25 million fans will “tune in” to podcasts in 2008 — a figure that is expected to rise to 50 million by 2010, according to OMMA Magazine, a publication for online media, marketing and advertising.
Podcasts have become popular largely because of their distinctive content, finding niche audiences and giving voices to people outside the mainstream media. Podcasts are also portable. Programs can be heard on-demand whenever and wherever it may be convenient using computers, portable media players or other devices. Similar to a blog, subscribers can receive podcasts automatically through Really Simple Syndication feeds (RSS).
GoDaddy.com’s Quick Podcast, starting at $4.99 per month, helps users host and publish their podcast employing a Go Daddy developed, easy-to-use platform. After uploading the media file for the program, the system generates and publishes the RSS feed.
For more information about GoDaddy.com’s Quick Podcast, visit here.