If you are sending email to people who did not request it and especially don’t have a business relationship with you – you are a spammer. You can get more information on the federal regulations of spamming at the FTC.
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A “transactional or relationship message” √? email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship √? may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.
The Federal Trade Commission (FTC), the nation’s consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.
If you are sending your own email or hiring an outside company to send email for you (like Constant Contact) make sure that you and/or this company are not black listed as being spammers. If you get black listed, ISPs and companies will start to block email coming from you or the service provider.
It’s not hard to get on black lists, but can be a pain to get off. If your email messages are being blocked to customers and/or those who are on your respective email lists, it’s not a good thing for your business marketing efforts. Even beyond marketing, what about email you might send not for marketing but for active customer business – travel, package tracking, service updates and so many other things.
The NY Times writes When a torrent of unsolicited e-mail arrives with cut-rate promotions for pheromone cologne and mint-flavored Viagra, a volunteer foreign legion of antispam warriors is ready to fight back with its most lethal weapon: blacklists.
But lately, online global guardians like the Spamhaus Project are facing fierce challenges to their blacklists, or blacklists, which are intended to help businesses and Internet service providers filter out the worst spammers from Ukraine to the United States.
Latest posts by Ramon Ray (see all)
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017
- 4 Tips for Staying Safe on a Public Computer - January 20, 2017
- 5 Tips To Choosing Your Marketing Automation Provider - December 16, 2016