I received a newsletter from Smart Online, a hosted application platform. What was unusual about it – was that it was paper based! What a refreshing difference than the pounds of other newsletters I receive via email.
Would you consider sending a paper newsletter – if you’ve stopped or never had one?
Email, blogs and RSS feeds are great, but getting a paper newsletter in your hand, via the USPS is a refreshing. You can hold it in your hand, flip to what you want, mark it up and put it in your bag.
Of course printing the paper newsletter and mailing the newsletter are going to be more expensive and take more time. But the results could be well worth it.
Thanks, Smart Online, for the reality check!
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