In a study about small business and mobile productivity AMI Partners analyst Avinash Arun says that there is a gap between perceived benefits and actual usage of mobile technologies. With growing complexities, many SBs currently lack the necessary expertise and tools involved in setting up an efficient mobile solution. They depend on external consultants for service and support.
The study found that more than half of SBs (1-99 employees) in the US have at least one mobile employee, but only 13% of the entire U.S. SB workforce is mobile. About 23% of U.S. SBs have some sort of telecommuting program for their employees.
Another concern among U.S. SBs are the security issues pertaining to working in a mobile environment. “U.S.-based SBs are becoming more aware of security threats and concerns, and this has led to increased investments in security applications,”
says Mr. Arun. “Total security spend grew 21% in 2006 over 2005, which is excellent among SBs.” The most common security applications used are anti-virus and anti-spam. However, other mobile security applications such as router/firewall appliance based VPN will also see high penetration rates among SBs this year.
If you want to get all you can from mobile technology do three things:
1. Talk to your local tech consultant who is a specialist in mobile technology
2. Your cellular carrier has a consulting unit and can help you with a customer solution
3. Talk to your peers. If you see a company doing mobile computing right – sniff around.
My friends at Infinity Info Systems are leaders in mobile CRM.
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