Google Raise the Bar with Online Software

Many of you have been using Google’s free applications, which include hosted email, word processing, spreadsheet and calendar services. Google has upped the offering and now has a paid version, $50 per year, offering much more support and storage.
What does this mean for your business?
Right now it means nothing. Do not stop using Microsoft Office or some other application such as Corel Word Perfect.
However, you should use offerings from Google (and other companies who have pieces of what Google is offering) as a way to test how they can be used to maximize your business productivity and lower costs.
If you have a distributed sales force or other staff, Google’s apps are a QUICK way to have almost instantaneous collaboration, with no worry of installing software or configuring servers.
Having said that, Microsoft is still the industry standard for email and office productivity applications so as you want higher end functionality you’re only going to get that from Microsoft and its huge ecosystem of partners.
The WSJ writes Google Chief Executive Eric Schmidt in an interview said he discouraged “that chatter” about competing with Microsoft in the area of such applications and predicted “the two worlds will coexist for awhile,” in part because big businesses can be slow to change. But he said Google was busy expanding support and sales staff to land even the largest companies as customers.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook

  • Anonymous

    With tax time coming into view, I wanted post and let people know that they can download Microsoft Accounting Express 2007 for FREE! It helps create quotes and invoices, track expenses, manage payroll and taxes, and store and organize customer, vendor, and employee financial information.
    You can get straight to the download
    Since it’s free, I figured it could be a good thing to let people know about, especially to new small businesses where every expense matters.