Online Storage: Tape Backup is Like So Old Fashioned

Last week I was in California as part of a technology makeover for a small business selling home accessories. My role was to help the small business owner find how technology could be used to improve his business. It was pretty fun.
One of the challenges he faced was the need for an easy solution to ensure his data was safe and secure. He had a tape storage solution but found that it forced him to worry about a) if the data was really being backed up properly b) remembering to take the tape home at night. Of course he was worried about both points and he should have been.
The tape backup didn’t always work and he rarely remember to take the tapes home at night.
The solution? Online backup.
Online backup makes it painless, easy and “no thought” needed to ensure your data is safe and secure. You download a program to your computer – select which data to backup and via the Internet your data is sent, off site, to a secure backup location.
The Wall Street Journal writes Online storage options have existed for years but they have been relatively expensive, mostly targeted toward businesses, and tricky for an average consumer to figure out. While nearly two-thirds of Internet users in the U.S. say they back up their documents and content, according to research firm Parks Associates, only 9% do so through online services.
The new consumer-focused storage services are easier to use than earlier versions geared toward businesses. And prices are falling thanks to technological improvements that make it possible to stack more data into smaller hardware.

I’m not an advocate of “low cost” consumer version of online backup, per se, but I think that a backup solution that’s stable, secure and easy to use is something every small business owner should consider.
Jennifer Walzer, CEO and founder of Backupmyinfo says that her company provides superior support and dedication to its customers.
Lena West, President of xynoMedia told an audience a few weeks ago that many of the businesses affected by 9-11 and Katrina (and I would assume other disasters) didn’t go out of business because of the physical disaster to their businesses. They went out of business because they could not recover their critical customer and sales data.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook