Taking pictures at our children’s birthdays, weddings, vacations and other occasions is an expected part of life. Pictures (and videos) allow us to capture a piece of history and refer back to it in the future.
What about for your business?
Photography is good way to capture growth in your business, and fossilize moments in your business’ history.
It’s also a great way to add visual impact to your day to day operations.
Why do you think catalog retailers have pictures of their customer service reps, managers or other staff in their catalogs?
They do this to add a sense of warmth and personality. You could consider the same for your business.
O’Relly’s book On Digital Photography could be a good starting point.
I’ve asked a friend of mine to review this book.
It is very unusual that I have come across a book that describes an ongoing evolution and makes me realize that we are actually “on the bleeding edge” of that evolution. Stephen Johnson makes that fact very clear with a passionate and thorough description of the art of photography.
Being an amateur artist, I hold a slight suspicion towards books trying to explain the methods of creating art. A “how-to” to create art or perhaps any craftsmanship, I feel, misses the point that art can be a very subjective profession that not everyone has the talent for.
However, reading Johnson’s book on digital photography was a pleasant surprise. Instead of trying to explain how to create art, Johnson instead explains why photography is art; why photography is amazing. Stephen Johnson brings out the art in photography, something I appreciate throughout the book.
In this sense, his book On Digital Photography is more of a guide than a manual on photography.
He guides the reader through the art and craft of photography by showing the evolution of photography, both in human history and on the personal level of his own experience as a professional photographer.
Sometimes through stories of his own projects, and sometimes through a more straight-forward factual description, Johnson explains what the camera does in order to capture reality the way our eyes sees it, and sometimes even reality as our eyes otherwise cannot see it.
Johnson’s book has an excellent layout and disposition. Beginning with the evolution of photography into the first steps of a new digital era, he guides the reader through not only different tools and devices for capturing an exposure, but also how to process the image, print it, and finally sharing experiences of what one could do with the final product.
Each image and illustration – be it tables, close-ups, the 1848 fax machine, satellite images or simply a sample of art created through photography – has a very useful and specific purpose, helping the reader on through the guide of photography. I find it very useful getting all the basic explanations of for instance the difference between bits and bytes, providing a sense of complete understanding as the reader turns the page to picture rendering in Adobe Photoshop.
As I am just in the beginning of trying to learn the art of photography, I find this book very useful with its explanations of the most basic factors and tools. I also realize that it will be useful for a considerable time to come.
I think it provides the reader with a sense of what there is yet to learn outside the guide of the book: a temptation that motivates you to continue taking the steps into the craftsmanship and art of photography.
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