If you look at your web traffic logs you’ll find that most of the traffic comes from search engines. Probably Google, Yahoo and MSN.
Some companies might not do much to get high-search rankings but there’s many who live and die by the traffic to their web sites.
Maybe you sell online online or maybe you rely on online advertising sales.
Performing extensive search engine marketing is one of the best ways to ensure your web site is listed high in search engine rankings. Another way is to purchase your way to the top.
Regardless of the method you choose to keep your web site at the top of search engine rankings, and you should go with both, you have to be vigilant and keep up to date about search engine algorithms. If you buy search engine placements the system is different than optimizing your search engine and relying on organic search results for your web site.
The WSJ writes Among the most common reasons for unpredictable changes in rankings are frequent updates to search engines’ algorithms. These mathematical formulas analyze billions of Web pages for dozens of factors, such as the most prominent words on the pages and what other sites link to the pages, in order to determine how to rank them for relevance to a query. Search companies change algorithms partly to frustrate people who try to inappropriately boost their sites in the results, but legitimate businesses sometimes feel they’re caught in the crossfire.
Google, of Mountain View, Calif., says it offers online tools for companies to get the best, most consistent, treatment from its search engine. It also counsels that sites shouldn’t become overly reliant on traffic from searches and should find other ways to get visitors, such as by setting up user forums. “We have to keep improving our algorithms and giving the best search results,” says Google software engineer Matt Cutts. “We can’t promise that if you’re No. 1 today, you’ll be No. 1 tomorrow.”
Outsource the optimization of your web site to a company that specializes in search engine optimization (SEO). They have the expertise, the time (this is their job) and the tools to monitor your web site and ensure it’s at the optimum place in search engines.
You could hire a company like nextSTEPH or use a service such as Search Light from Homesated.com