When Your Web Site “Vanishes” from Search Engines

If you look at your web traffic logs you’ll find that most of the traffic comes from search engines. Probably Google, Yahoo and MSN.
Some companies might not do much to get high-search rankings but there’s many who live and die by the traffic to their web sites.
Maybe you sell online online or maybe you rely on online advertising sales.
Performing extensive search engine marketing is one of the best ways to ensure your web site is listed high in search engine rankings. Another way is to purchase your way to the top.
Regardless of the method you choose to keep your web site at the top of search engine rankings, and you should go with both, you have to be vigilant and keep up to date about search engine algorithms. If you buy search engine placements the system is different than optimizing your search engine and relying on organic search results for your web site.
The WSJ writes Among the most common reasons for unpredictable changes in rankings are frequent updates to search engines’ algorithms. These mathematical formulas analyze billions of Web pages for dozens of factors, such as the most prominent words on the pages and what other sites link to the pages, in order to determine how to rank them for relevance to a query. Search companies change algorithms partly to frustrate people who try to inappropriately boost their sites in the results, but legitimate businesses sometimes feel they’re caught in the crossfire.
Google, of Mountain View, Calif., says it offers online tools for companies to get the best, most consistent, treatment from its search engine. It also counsels that sites shouldn’t become overly reliant on traffic from searches and should find other ways to get visitors, such as by setting up user forums. “We have to keep improving our algorithms and giving the best search results,” says Google software engineer Matt Cutts. “We can’t promise that if you’re No. 1 today, you’ll be No. 1 tomorrow.”

Outsource the optimization of your web site to a company that specializes in search engine optimization (SEO). They have the expertise, the time (this is their job) and the tools to monitor your web site and ensure it’s at the optimum place in search engines.
You could hire a company like nextSTEPH or use a service such as Search Light from Homesated.com


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

  • Stephanie M. Cockerl</a

    Whenever there is a migration from one domain to another, its a good idea to hold on to the old domain name. Not everyone has access, the server type or the knowledge to do 301 redirects. An option is to also meta redirect internally within the webpages that forward to the exact page one would like the visitors to land.
    After a period of a year, if the web traffic analytics states that more visitors are coming from the new domain than the old domain, then its ok to gradually release the webpages from the old domain, but if possible hold on to old domain as long as possible.
    Kinkos is an excellent example of this. They still have the old domain (http://www.kinkos.com), and its redirecting to the FedEx Office and Print Solutions site.
    On a small business level, I am reconnecting with a contact that I met almost 3 years ago through networking. During that time, I had changed my domain name. They would not have found my site if I didn’t have my old domain forward to the new one.