Feedblitz and Twitter: Battle or Union

Feedblitz is a service that does one thing and one thing well. It let’s you email your RSS feeds to email subscribers.
RSS feeds are great, but some people would prefer to receive the RSS feeds in their email box.
I get enough email and would prefer a traditional RSS feed.
A relatively new service, Twitter has launched and offers people a way to send email updates to individuals or groups of individuals.
You can send updates from Twitter in three ways: send a text message from your mobile phone, type a message from the Twitter site, or instant message from AIM, Jabber or Gtalk. You can receive updates via email, from the Twitter site, SMS, or RSS.
So if you’re a company wanting to keep your customers updated – do you use Feedblitz or Twitter?
Phil Hollows, founder of Feedblitz gives his opinion.
Evan Williams, founder of Twitter (and Blogger, now sold to Google) told me that Twitter is not really focusing on business use right now, although there are several examples such as http://twitter.com/woot. I asked him about email marketing and Feedblitz – he’s focused on Twitter.
Phil told me that he sees Twitter as being complimentary [to Feedblitz] – so much so, in fact, that Feedblitz announced an integration with Twitter for premium publishers.
Here’s why this makes sense.
Twitter is focused on small SMS-style messages – 140 characters. It’s very limiting for real marketing communications, but it is great for update notifications. Like almost every other RSS to service that exists, it suffers from one major problem: it’s subscriber-centric. Sure, as a publisher I can put information out there, but then what? There’s no value added for publishers.
The value we add – syndication management, subscriber management, tracking, customization and personalization, are things that Twitter doesn’t and can’t add in the context of an SMS message.
That’s why having a unified marketing publishing platform, which FeedBlitz is becoming, makes sense for publishers. With a single sign up dialog, publishers can offer a unified, easy sign-up process for their subscribers, letting subscribers choose when and how they’d like to receive their notifications (email, twitter / sms etc). Using a single platform (FeedBlitz), publishers gain the ability to do things like track their click-throughs, regardless of source. They can see in one screen who is subscribing by mail and who by twitter. As a publisher-centric syndication service, FeedBlitz enables publishers to add branding and delivery scheduling options. Adding Twitter as an SMS output vehicle in FeedBlitz gives all our publishers another new option without having to set up YAOS (yet another online service) to convert their feeds to it or whatever’s next.
Frankly, as long as Twitter is there, FeedBlitz gains the ability to deliver extra value to our publishers and subscribers without having to pay the SMS bills.
So FeedBlitz adds Twitter. Publishers have a single point to manage their subscriber offerings, and their subscribers have a choice – all automatically, and without having to alter their blog templates, add a new dashboard – it just works.