Following Intuit’s Lead on…Linux (yeah you read right)

Close your eyes for a minute. Think about Linux. What comes to mind? Low cost servers? Geeks? Close your eyes again and think about Intuit. What comes to mind? Small businesses. Core business software?

One thing you probably don’t think about is Intuit and Linux. Well today you should start thinking about it. This week Intuit announced that it is releasing QuickBooks Enterprise, it’s software for larger businesses, for Linux servers.
Why is this so important? Intuit is a company that historically does not move based on trends and fads. It only moves based on what its customers want. Similar to Dell, it’s not usually a “first mover” but moves into mature markets.
By launching QuickBooks Enterprise for Linux, this is a SCREAMING CALL to all of us that Linux is growing (as we already knew) in powering servers. (Microsoft should take note)
The decision to extend the offering beyond Windows, made at the QuickBooks Enterprise Solutions User Conference, is part of Intuit’s effort to continue to meet the needs of more complex businesses.
From Intuit’s press release:
“IT professionals are an integral part of a mid-market business’ success and have shown real enthusiasm for working with the Linux platform. We are committed to giving them the tools they need to effectively serve their companies, regardless of the computing platform they prefer,” said Angus Thomson, vice president and general manager of Intuit’s Mid-Market Group. “This is a natural progression for QuickBooks Enterprise and a significant step forward for Intuit in serving growing and more complex businesses’ evolving needs.”
According to IDC’s May 23, Worldwide Quarterly Server Tracker press release, businesses are increasingly adopting Linux servers. In the first quarter of 2007, Linux servers posted their second consecutive quarter of double-digit growth, with year-over-year revenue growth of 10 percent for a total of $1.6 billion. Linux servers now represent 12.7 percent of all server revenue.
“For the thousands of businesses using or considering Linux, flexibility and interoperability are extremely important as they strive to meet their IT needs with the least amount of complexity,” said Kent Erickson, vice president and general manager of Workgroup Solutions for Novell. “The fact that Intuit – a company with a long and positive track record with small and mid-sized businesses – is giving customers the option to run QuickBooks Enterprise Solutions on Linux servers is another significant indication of the value and credibility Linux brings to business.”
The software starts as low as $3,000, making it the most affordable solution available for mid-market companies. The price also includes one year of Intuit’s Full Service Plan, which entitles customers to 24/7 technical support from a dedicated support engineer, product upgrades, data recovery and reporting services and interactive training tools. Other solutions may charge thousands per year for upgrades alone and charge additional fees for support. To further its commitment, Intuit also assures customer satisfaction by offering a 60-day money-back guarantee.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook