What is Polite Mail?
By: Serge Lescouarnec, NJ Concierges and blog at sergetheconcierge.com
Under the tag line of ‘1 to 1’ Marketing for Outlook, the idea behind the service is to get away from the bland, robotic corporate speak and instead create e-mail messages that speak to each individual or audience that you want to reach.
To help you personalize your messages you can add logos, pictures, drawings and links to relevant information, all things that help make it livelier.
The service offers an opt-out function for recipients so you do not get sued for spamming.
You will be able to track what part of your message gets your readers attention which in turn could help you improve your communications as you grow more experienced with using the tool.
Polite Mail also includes e-mail marketing analytics tools.
A second aspect of the service is to help keep teams on the same page.
You can create a template for each campaign and distribute it to your team to make sure everyone is on the same page.
You can also share e-mail lists and contacts with your co-workers.
In addition to these features Version 2.0 which was just released includes a template creator, as for the signature choose between a company logo and a handwritten one which might fit better with the personalization feel of the Polite Mail.
A couple of other interesting features are the scheduling function after your marketing campaign is set and the option to track who forwards your message.
You can try the service before you buy by visiting www.politemail.com
You will be asked for your name, company and main e-mail used in Microsoft Outlook.
Shortly after that you will receive an e-mail inviting you to download the software along with a registration key.
Before downloading you have 2 options, either Outlook 2003 or Outlook 2007.
The download and installation process itself was pretty quick.
After restarting Outlook you will be asked for the e-mail address you submitted and the registration key.
Polite Mail will run to the right of your screen.
I find a number of the features that I enunciated before valuable especially the personalization features (signature, logos, linksÖ) and the tracking options (who reads what, what gets forwarded) and statistics.
I do not believe though that it is the right tool for collaboration and team work though. Wikis and the like might be a better fit for that part.
It seems that the Polite Mail application slows down Outlook a bit.
When ëPolite Mail’ is running every time you open an e-mail it asks you if you want to add the person or company to your polite mail contacts and to classify them as prospect, customer, friend and a few more categories.
That part is annoying to me.
On the pricing issue, after the Free Trial you can choose the Standard Option for $99 or the Professional for $279. There is no monthly fee. You can purchase extra credits right from your task bar.
You will find more details on each plan at www.politemail.com/pricing
What could it be used for?
I could see musicians and theaters testing their new releases, tour info, and online downloads.
It would be good for food and wine events including in store tasting.
Online stores selling specialized lines of clothing or outdoors goods could benefit by seeing what part of their offerings resonates with the public.
I could go on with other examples but I might put you to sleep so let me stop right here.
Some of Polite Mail competitors are:
Constant Contact www.constantcontact.com
Subscriber Mail www.subscribermail.com
Benchmark Email www.benchmarkemail.com
I hope this was helpful to some of you.
Feel free to add to the conversation.
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