Second Life, Twitter – Fact or Fiction

I heard s podcast today, from about Second Life. It was an interview of the co-founder, Cory Ondrejka.
Cory speaks about how 6,000 IBM employees are using Second Life for communication. I’m also reading thousands of people are using Twitter and companies are using Twitter to keep in touch with various customer segments.
These technologies are not fads, but are simply tools of the Internet to enhance collaboration.
A “fad” is only a fad in the eye of the media, once the media turns to the next HOT thing, those businesses that are still using these tools (like blogs are now used as a common communication platform) will still be using these tools.
My worry is that smart companies are embracing these tools for their businesses but so many companies are falling behind and NOT leveraging these tools as they should.
I’m not advocating that any company should invest a lot of money in these technologies or invest a lot of “man” hours. However, I am advocating that no company can afford to NOT at least be aware of these technologies. The business owner and/or someone they appoint should play with these tools on a regular basis and experiment.
Your business is either going to be stagnant and lose to your competitors or you’re going to embrace these technologies and compete head to head with your competitors of equal or even bigger size.
The NY Times bits blog has a great piece on this.

One thought on “Second Life, Twitter – Fact or Fiction

  1. dba

    I have used Second Life a fair amount, and worked with social networks. It seems to me that they can all consume a good deal of time. It is more an art form than a business analysis method to determine whether IBM is getting its worth from the coolness image of being inside Second Life in such a major way. I know that money exchanges in Second Life are on a scale suitable for, say, 200 years ago. I can buy a set of clothes for less than $1… how can a company make money from that? Better to use Second Life to meet new people, and perhaps to share visual information. I believe a car company built a concept car inside Second Life and asked for feedback from those who got into the car. That seems like a smart business use of Second Life. Notice, no money changed hands.

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