I’ve crossed paths with Sun Rocket from time to time at PR events. The telephone company selling prepaid phone service, served over the Internet. Sure, you can save money. But is it worth it to save a few bucks per month, if the phone company goes out of business?
It’s a conundrum. You’re business wants to save every bit of money it can save. But at the same time, you want to make sure you can use the services you pay for.
If you’re going with a relatively new company you really have to have a back up plan and consider what you’ll do if they go out of business or their service is cut off for some reason.
The NY Times writes Start-ups like SunRocket and Vonage, the largest and best known of the group, tend to offer only phone service, and they do not have the ability of the larger companies to ensure quality of service because they do not operate their own telecommunications lines, said Richard Greenfield, a media analyst at Pali Research in New York. “They only have one product and they can’t control quality,” Mr. Greenfield said, adding that the business is “extremely challenging.”
Everyone is a startup company at some point and we all would want prospective customers to give us business. However, when the shoe’s on the “other foot” and you have to buy services, you want the best services at a good price.
I went through a similar experience myself in moving from the quite stable and great Constant Contact to Feedblitz’s newsletter service. For now, things are quite fine but I do wonder if Feedblitz is in business for the long haul. It helps that they are owned by Feedburner, which is owned by Google.
So, the next time you are looking for technology – look beyond the low cost. Look at the company behind the low cost and make sure they are BUILT TO LAST.
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