UPS – Getting the Edge in Business: Technology’s ONE of the Keys

When you work in an industry wherein everyone’s at pretty much the same level – you need every edge you can get to be ahead of the game and keep your competitiveness.
Maybe you’re a local seller of flowers. I’m sure there’s local florists with a few blocks of you – and for sure a few clicks of you. How can you differentiate yourself?
How refreshing it would be for your repeat customers if they didn’t have to repeat the same information to you – again and again. Using a simple database would help (check out FileMaker).
What if you invited customers to send you a list of their top customers (most likely 20% of all their customers) and you would make it easier to order flowers from you?
Using technology as a tool to GROW your business is how you leverage technology for the growth and competitive edge in your business.
Conventional radar asks airplanes every 12 seconds where they are at – and the airplane responds. Imagine, however, that you were a shipping company and knew where a plane was every second? That’s a lot of time saved, reports IHT in writing about UPS.
Sure, UPS is a giant company, but following giant companies and mimicking their success is the way to go. Maybe they’ve spent millions on a new CRM system. You can spend hundreds to thousands and get the same benefits for your own business.
Think of your top 5 competitors and consider how their business operates and how they interact with customers. How can you use technology to beat them at their game in one or more areas?


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook