An Insider’s Perspective on Buying Software

Gene Marks is the owner of The Marks Group PC, a 10-person CRM consulting firm based outside of Philadelphia, Penn. He sells software for a living and is a great person to write software buying tips for small businesses.
He writes for Business Week Say you’re buying a new accounting, database, inventory, or order-entry system for your company. You don’t want to overpay. You haven’t done this a lot. You’re uncomfortable buying something you can’t really see. Here are a few ways to save some big bucks. And you’re not going to hear this from the software companies, either.
First, never believe list price. It’s a lie. If you’re spending more than $5,000 for a piece of software, you’ll get a lower price just by asking. The competition is fierce out there. Software vendors want so desperately to sell more licenses that they’ll shave off a few points to make sure a deal doesn’t go away. Read the full article here.