iPhone owners paid hundreds of dollars to be the first to buy an iPhone. Only weeks later Apple lowered the price d by $200 to encourage more sales and make room for newer iPhones.
Apple founder Steve Jobs apologized to iPhone users if they felt slighted and offered a $100 credit towards the purchase of more Apple products. He didn’t have to do this.
Is this how you feel about technology? Do you feel that if you buy technology today, it’s only going to be much cheaper tomorrow or next week?
You are right. If you buy a brand new scanner today it’s going to be cheaper next month (maybe next week). That’s the way technology and most everything else works. When you buy something it’s going to cost less some time later on.
Don’t stop buying technology because you feel that you’re going to be “burned” on your purchase or feel stupid buying something only to find it cheaper or improved later on.
Steve Jobs said it best: Being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
When you consider buying technology first think about what problem will this technology solve?
Will it make things faster, more efficient, more economical, improve customer service, save time, save money? If the technology you are buying does not help with these things or other similar reasons then you should not invest in the technology – no matter what the cost. Even if it’s “free”.
Be a prudent buyer of technology and buy the technology for the value it has to you at the time. You can’t predict the future but you can invest in it.
Jim Hopkins of USA Today wants to know if you have an “iPhone” nightmare.
Latest posts by Ramon Ray (see all)
- Advice from the 2017 SXSW Dell Experience: How to Pitch a Complex Business - March 30, 2017
- The Experience: Dell Showcases the Power of Technology at SXSW 2017 - March 28, 2017
- Accounting Gets Artificial Intelligence: Xero’s New Service - March 16, 2017