Certification programs are programs by vendors giving training to their partners in the vendor’s products. For example, a solution provider (consultant) could be certified in one or more Cisco, Novell or Microsoft products.
This certifications indicate that you have a specialization in a particular vendor’s technology.
If you need someone to install routers for you, and your needs are “premium” or “specialized” (not just basic networking) it would make sense to highly consider someone certified in the hardware you plan on installing in your network.
Symantec has recently launched its SMB Specialization for Partners which is a program for its partners to be designated as specialists in Symantec’s small business products.
What does this mean to you?
As competition heats up for those companies who can provide solutions to small businesses, WHO you partner with is going to be VERY, VERY important.
From Best Buy’s Geek Squad, to your local independent consultant, to CDW, to Dell, to managed service providers such as The Utility Company the market for supporting your small business is growing.
It’s important that you choose the right partner. While certification is not everything, it is one point to consider. You might have a company certified in a particular technology but they are still incompetent (technically), rude or late to meetings. The gal who is not certified but has been in the industry for 20 years might be the best thing for your business since sliced bread.
Certification, however, all things being equal indicates that the solution provider you are considering has taken the time and at times financial investment to be certified. It shows that they are an ACTIVE solution provider and serious about their business – thus they’ll probably be serious about your business too.
Microsoft has had a Small Business Specialist program for several years. These specialists take a small business sales and marketing assessment test and also are tested in one of three Microsoft technology areas.
The next time you are looking for someone to help you in your business:
1. Get referrals
2. Talk to their customers
3. Ask if they are certified
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