AMR Research has recently (September 2007) published a study that one in three CRM implementations fail. Why?
If CRM is so important why in the world aren’t CRM vendors doing more to make CRM more productive. This should be a red flag to you.
In my “Six Rules”, one rule is that “Microsoft Outlook is NOT CRM” and I advocate smaller businesses doing all they can to implement true CRM solutions.
Entellium a sponsor of the upcoming Third Annual Small Business Summit 2008 has CRM solutions specifically designed for smaller businesses as does Infusion CRM and NetBooks.
Entellium has a number of very good whitepapers to help you purchase the best CRM solution for you.
What is CRM all about?
It’s a system that enables you to gain intelligence about your customers to actively and passively meet, exceed and anticipate their needs.
CRM is about knowing who your customers are, what they have purchased, what they want and what they wished for. Linked to your sales, marketing and logistics channel – your business will be fully empowered to meet customer needs.
Brent Leary, of Business Technology Radio has a blog that covers many CRM issues. He also has done a show on the Profitability Channel about CRM – check it out here.
CRM is absolutely critical to your business if you want to keep customers and increase profit. However, HOW you implement the CRM system and what technologies power the CRM system is vital to understand.