In large part due to my ignorance, in some part due to Samsung’s own branding strategy, I didn’t think of Samsung much beyond cell phones. I had been on Samsung’s list of journalists to receive information about their printers and kind of scoffed wondering why they were even in the printer business.
We all know about HP. Then there’s Dell which has printer technology from Lexmark. Xerox has a bounding printer business, as does Lexmark and a few others (NEC, Brother, Panasonic).
With this in mind I sought to learn more about Samsung and spoke with Jay Shears earlier this month about what Samsung is all about.
Samsung is a $57 billion company and competes in market segments where it can be number one. If it doesn’t make the “number 1” status, its not going to be much less than second place.
As a global company, selling through the channel and retail stores, including a sizable B2B business, Samsung has several vehicles (or opportunities) in which it can hear the voice of the customer. Through executive meetings, round tables and a large sales force Samsung is able to meet its customer’s needs on a global and quite customizable level, which I’ll cover more in a bit.
One reason the Samsung brand might not be as familiar to you as other brands is that Samsung provides many of the internal components for who I would consider its competitors. Even with this, however, keep in mind that Samsung is the 2nd largest printer manufacturer in the world and has the number one laser brand in 20 countries.
In the ink jet fax and 3 in 1 printer segment it also has a firs place ranking – world wide.
Samsung does not sell direct, but instead works with local partners to craft printing and imaging solutions for its customers.
it’s 300 color scientists and engineers are able to customize printers for specific customer needs like few other printer manufacturers can.
For example, how many printers do you know that can print based on an RSS feed? Or how many printers have proximity sensors installed to indicate if the user near them can print in black & white or color?
As color printing is exploding you’ll find Samsung continuing to provide printers and components for its competitors printers that will make the printing experience faster and efficient.
Jay wondered allowed why printers can be embedded with cell phones to enable the end user to “dial” the printer’s cell phone from another cell phone to enable easier mobile printing.
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