In one of my networking groups, there was an email posted about Network Solutions stealing domain names. I now realize this is a very big issue and has been discussed quite a bit.
Well according to Shashi Bellamkonda who works with Network Solutions social media outreach, Network Solutions does this so customers have a chance to register the domain name before hackers can do it as posted on Shashi’s blog .
His post elicited a number of critical comments from customers, which Shashi took like a gentleman, and has agreed to take these concerns to Network Solutions management.
While there is the issue of Network Solutions and domain names, I really think the bigger issue is how Network Solutions is reaching out to its customers, not hiding behind a press release, and enabling customers to reach out and touch them in a direct way.
Want to speak to Network Solutions face to face. See them at the Third Annual Small Business Summit 2008 on February 11, 2008.
What does this mean to you?
A blog is a great tool to reach out directly to your customers and get their feedback. If you are a big company, unleashing trusted employees, within guidelines, to blog, can endear customers to you and build trust and openness.
In times of crisis, be it a product recall or snow closure, your blog is a powerful tool for you to reach out to customers and for customers to reach out to you.