Web Sites, Blogs, RSS feeds, email newsletters and social media services are all great and good, but sometimes it can be quite overwhelming to know where to start and what works for your business.
Services such as Homestead.com’s Search Light and other tools can help small businesses with their online marketing and in fact going direct to Google via Google AdWords small businesses can create and manage their own online campaigns.
However, for many small businesses, online marketing is still a challenge. Into this void steps in a service like Matchpoint.
Matchpoint matches small businesses looking for products and services to service provdiers who provide these services or products.
Small businesses can use Matchpoint to find a variety of products and services. Matchpoint narrows down their request to 3 – 5 vendors providing what they need. The vendors can choose to contact the small businesses via email or phone. But guess what – the small businesses email and phone information is not given to the service provider – it’s cloaked.
So what does this mean?
Matchpoint has the burden of ensuring it markets its service to service providers and of course builds a growing list of small businesses who want to use its products.
While Google, Microsoft Live, Yahoo and Ask will return billions of search results for queries you input, services like Matchpoint will return a limited set of businesses who can provide just the service you need.
Matchpoint is very similar to BuyerZone.