What Happens After Web 2.0? Should You Care?

Many small businesses are struggling just to make their web sites look half decent. While there’s millions of blogs, only a few small businesses are serious and active participants. Email newsletters appear to be growing but there’s still room for growth.
With this dismal picture in mind who has time for, or can think about Web 2.0? If you want to extend your communication options beyond the “norm” you have to think about how you can squeeze every advantage out of online communications. The internet makes it not only easier, but more cost effective to do more with less.
Sound interesting? Check out Authentic Communications 2008 – Beyond Web 2.0, What’s Next?
Date: Thursday, April 24, 2008 | Time: 8:30 a.m. – 6:00 p.m. | Place: The Graduate Center/CUNY: 365 Fifth Avenue; New York, NY 10016
Business communications and branding are continuously changing over the internet. Leading organizations are embracing their markets by creating and participating in relevant online conversations. Customer voices are broadcasted through consumer generated media, while everyone is on a quest to be perceived as authentic through both their communications and advertising efforts. This conference will bring together the best and brightest minds in the industry to showcase and explore successes, failures and discuss how the industry can make sense of and take advantage of the rapidly changing environment facing the industry.

For more information and to register
visit www.bdionline.com/nycauthentic08. Use promo
code SBT for a discounted rate of $345.

Date: Thursday, April 24, 2008  
Time: 8:30 a.m. – 6:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth
Avenue; New York, NY 10016
Registration Fee:
Website: http://www.bdionline.com/nycauthentic08 .

Case Studies:

How consumers and marketers are using Wikis to
Angelique Shelton, General Manager, Wikia Inc., Wikia.com

Waste Management: Think Green = Profit Through
Lynn Brown, Vice President Corporate Communications,
Waste Management Inc

TripAdvisor – Role Model of Authenticity
Brian Payea,
Trade Relations, TripAdvisor

OfficeMax’s “ElfYourself” Digital Campaign Breaks All The Record

Anne Bologna, Founding Partner and President, Toy, New

Lessons Learned from
Southwest Airlines’ Social Media Projects

Paula Berg, Public Relations Manager,
Southwest Airlines

Additional Speakers include thought
leaders from PR Newswire, GWU, MediaMerx, MS&L, Millennium Technology
Venutures, I’m 18 in 08, Know Ventures, The FeedRoom, Pheedo, Kaplow, Multiverse
Labs, Converseon, Comcast, DeSilva + Phillips, rEvolution, Campfire,
BRANDEMIX, RE:INVENTION, Rose Tech Ventures, Edelman, D S Simon Productions

We have assembled an Advisory Group from across the communications spectrum from
companies and organizations including: ABC News Digital Media, Ansible, Buzz
Marketing for Technology, Casio America Inc., Comcast, D S Simon Productions Inc.,
DeSilva + Phillips LLC, Edelman Digital, Facebook, Google, HBO On
Demand, Hewlett-Packard Company, LatinVision, McDonald’s U.S. Communications,
Millennium Technology Ventures, MTV Networks, National Geographic Magazine, NBC Universal
Research, PR Newswire, Romney Campaign, SEMPO Institute, Smallbiztechnology.com,
SobelMedia, Southwest Airlines, Toyota Motor Sales USA Inc., United States
Postal Service, Waste Management Inc., and YouTube

Topics covered:
– Measurement
– Web Video’s role in authentic communications
– Word of mouth’s
role in authentic communications
– Convergence – Leveraging data from other
communications disciplines form more effective integrated programs
– How to get
budget for authentic communications and social media investments
– Connecting
with different generations (Millennials, Gen X, Baby Boomers)
– Future trends
and technologies in communications
– Authentic
Communications Careers

Sponsors: PR Newswire, LinkedIn, , D S Simon Productions Inc., Southwest Airlines, The FeedRoom, TripAdvisor, Aquent, GuestPass.com, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, NY:MIEG, New
York University
, PR News, SEMPO Institute, SmallBizTechnology.com 

For more information and to register visit www.bdionline.com/nycauthentic08. Use promo
code SBT for a discounted rate of $345.



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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook