Technology is important to your business, and especially integrating technology with marketing. However, technology by itself is not going to solve any problems. It’s very important that you carefully target your message to the right audience at the right time. General X, Y and Boomers – three different generations and often three different mind sets.
When you segment your target audience, what categories are you using? As the Boomers are nearing and entering retirement and Generation Y is creating a whole new workforce (and therefore generation of consumers), do you understand how and why they buy?
Join BDI at its next event…
Date: Thursday, June 19, 2008
Time: 1:30 p.m. – 6:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
For more information and to register visit www.bdionline.com/generational. Use the SBT promo code for the discounted rate of $145.
The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers. Almost all of them own a computer, cell phone, and use instant messaging and social networks every day. They rely on their friends for everything in terms of what influences their buying behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in 2011. Boomers spend money and consume products very differently from later generations. Organizations who understand the Boomer’s changing needs have a large but challenging opportunity in front of them. We will explore case studies from leading companies who have successfully segmented their communications according to generation.
NBC’s Insights into Generational Segmentation, Alan Wurtzel, President, Research and Media Development, NBC Universal Research
Lessons Learned from Unilever’s Dove Campaign For Real Beauty: Creating Communications Programs Tailored to Specific Generations of Women, Stacie Bright, Senior Communications Marketing Manager, Unilever
Industry Panel Discussion
Dierdre Bigley, VP, Marketing, IBM Software, Americas
Emily Kanders Goldfischer, Vice President, Public Relations, Loews Hotels
Bill Kircos, Director, Technology Public Relations Group, Intel Corporation
Kirsten Paragona, Director, Corporate Media Relations, Cognizant Technology Solutions