Why User Conferences Are Important Investments Of Your Time & Money

Throughout the year dozens of small business software vendors host user conferences where their customers, partners, executives and others get together. I’ve attended Infusionsoft, Sage and other user conferences over the years and have found them quite useful. Microsoft has major events as well for developers and others.
If you rely on a particular software (or hardware) provider for your business, investing the time and money for you or a key employee to attend user conferences are well worth it. Imagine being able to talk for a few minutes with the founder and/or CEO of a company whose products are important to you?
Before attending these conferences, have a plan in mind and determine to leave with new relationships and knowledge from the sessions you’ll be able to participate in. Having an employee (or yourself) who is a real expert in the software that you use to run your business is smart.
Intuit will be hosting the third annual QuickBooks Enterprise User Conference in September.
Scott Cook, founder of Intuit and Gail Goodman, founder and CEO of Constant Contact will be there as well! Get more information about this upcoming conference here.
If you want to keep up with small business focused events check out the Small Business Calendar.