Microsoft “Challenges” McCain and Obama With Its Own Subsidies

Over the past few weeks, we’ve seen an increase in news reports about government “rescues”, guarantees and subsidies for individuals, small businesses, home owners, big businesses, schools and everyone in between.
Obama makes his promises. McCain makes his promises. The Senate, Congress, governors, mayors and other politicians are screaming and scrambling to heal the economy and/or keep their jobs by throwing money around.
Microsoft has re-launched its own plan – “The Big Easy”. This is not a new plan, neither are many government programs, but it is being refreshed and opened up.
The Big Easy Offer 2.0 gives you choices on Microsoft products and solutions and for every qualifying product you purchase, Microsoft pays you partner subsidy funds to purchase more products and services from the Microsoft Partner of your choice.
A subsidy is a check made payable to the Microsoft partner of your choice. This subsidy can be used to enrich and implement your overall solution as it allows you to purchase additional products or services from that Microsoft partner.
For example, maybe you purchase $2,000 of Microsoft software. But now you need it all implemented and integrated in your business. Microsoft will cut your local IT consultant a check to do this work for you.

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook